Idea-based writer with through-the-line experience.
Currently in Singapore.
asifism101@gmail.com
Client:
Infocomm Media Development Authority of Singapore
Digital Campaign:
Wrote this campaign launch video for Singapore Infocomm Media Development Authority’s annual Singapore Media Fest in 2020.
Bronze Marketing-Interactive PR Awards 2021.
Agency:
Wunderman, Singapore
Client:
GSK Iodex
Activation:
We hired professional dwarf actors to surprise shoppers at leading supermarkets to promote the benefits of Iodex balm — the backache specialist.
Gold ADFEST 2010 for Direct Marketing.
Bronze Creative Abby at GoaFest 2010 for Ambient Marketing.
Agency:
Phoenix Ogilvy, Sri Lanka
Client:
Microsoft-Intel
Digital Campaign:
A regional campaign for Microsoft Windows 10 and Intel to encourage people to dump their old PCs and fall in love with a new and beautiful device. The campaign was rolled out across digital channels, including microsite, banners, mobile, and social media in Singapore, Malaysia, Indonesia, The Philippines, and Thailand.
Agency:
Wunderman Thompson, Singapore
Client:
SriLankan Airlines
Stunt Activation:
The SriLankan Airlines Golf Classic attracts players from across Southeast Asia. The tournament wanted to remind fans that it was back after a lapse of two years.
Agency:
Grant McCann, Sri Lanka
Client:
Audi
Web Redesign:
To build loyalty and boost repurchase of Audi among existing owners.
Agency:
Wunderman, Singapore
Client:
Robinsons
Social Videos:
A seasonal film to celebrate Christmas at Robinsons department store. The story is split into two parts to keep viewers guessing.
The videos also created a series of Facebook engagement posts. Fans had to answer questions based on different scenes.
Agency:
Y&R, Singapore
Client:
Reebok
Social Media:
Online to on-ground KOL-driven activation for Reebok.
Agency:
Wunderman, Singapore
Client:
Goezy
Activation / OOH:
Goezy was a new laxative brand in the market. We helped them break the clutter with a memorable activation.
Bronze Creative Abby Award 2010 at GoaFest for Field Marketing.
Agency:
Phoenix Ogilvy, Sri Lanka
Client:
Nestle Milo
TVC:
TVC for Milo Ready to Drink in Sri Lanka. The ad featured up-and-coming cricketer Angelo Matthew, who was a brand ambassador. He went on to captain the national team. This is the director’s cut.
Agency:
Phoenix Ogilvy, Sri Lanka
Client:
Titus Knives
Poster / OOH:
A campaign for Titus Knives, the sharpest knives in town.
Gold Creative Abby 2012 at GoaFest for Posters.
Silver Creative Abby 2012 at GoaFest for OOH.
Agency:
Phoenix Ogilvy, Sri Lanka
Client:
Women In Need
Digital Activation:
Fund-raising campaign for Women In Need, a non-profit organisation at the forefront of helping abused women in Sri Lanka.
Shortlists for Creative Abby Awards at GoaFest 2015 for Digital Direct Marketing, and Best Use of Digital in Media.
Agency:
Phoenix Ogilvy, Sri Lanka
Client:
Galle Literary Festival
Print / Poster:
Sri Lanka’s annual Galle Literary Festival attracts renowned authors and book lovers from around the world. The theme for 2010 was ‘A Twist In The Tale’.
Agency:
Phoenix Ogilvy, Sri Lanka
Client:
GSK Eno
Poster:
Some food leave us feeling bloated. We focused on these dishes to remind people that they could ‘let the gas out’ with ENO antacid. Besides, everyone loves popping bubble wrap.
Agency:
Phoenix Ogilvy, Sri Lanka
Client:
Ministry of Communications and Information (MCI) of Singapore
Video:
Wrote this pitch-winning song for Singapore’s Ministry of Communications & Information in 2020. It was finessed, recorded, and filmed over 3 weeks for the campaign launch.
Agency:
Wunderman Thompson, Singapore
Client:
adidas
Agency:
Wunderman, Singapore
Client:
SilkAir
Agency:
Wunderman, Singapore
Client:
Kleenex
Agency:
Wunderman, Singapore
Winning a song contest during lockdown
Meet TypoInColombo… A Once Popular Funny Blog
Once there was a time without memes and during a moment of boredom, I created a Tumblr which crowdsourced pics of the funny typos and street signs in Sri Lanka and shared them on Twitter. It became wildly popular for 15 minutes, resulted in some press, and even a meeting with the Governor of the Central Bank.
https://typoincolombo.tumblr.com/
We were the first rappers in Sri Lanka… while in high school.
Since the grown-ups wouldn’t give us what we wanted, we created our own music in the 1990s. A bunch of us, who were still in high school, formed a crew called Rudeboy Republic and pioneered rap music on the island. I also co-produced ‘The Colombo Tribe Project’ – a compilation album of the first underground artists, who were emerging at the same time.
I’m on the following tracks:
19:04 Rude Boy Republic – “Freestylee”
23:28 Rude Boy Republic – “Underground Sound”
Listen to ‘The Colombo Tribe Project’ here.
Lending a hand to the World Food Programme through music
Pretty chuffed to be on the ‘Kitchen Beats’ compilation album with a twist – the songs feature sounds created in real kitchens by some of Singapore’s finest musicians and artists. Hear stoves lighting, knives being sharpened, clanging pots, and even onions thudding. All proceeds from these recordings go to the UN World Food Programme.
I’m on track #9 ‘Lockdown’